The set of technologies to prosper in the digital marketplace is called Digital Marketing. There are seven major categories involved in it as listed below:
1. Search Engine Optimization
It is the first type of digital marketing. When planning to achieve good rankings in the organic search, the website should be search engine optimized having relevant keywords and information.
From taglines to the whole body of content it should contain search phrases and words that are mostly entered by the visitors in the search bars when browsing their desired products.
2. Content Marketing
It is the process of communicating effectively with the target customers providing them the brand’s information related to its services, principles, and products. It spread the entire brand’s motto and enhance its awareness among the visitors. The fast and most productive manner of communicating is content marketing.
3. Social Media Marketing
SMM is an emerging platform which efficiently builds the brand equity while helping organizations to capture their target audiences more effectively.
4. Pay-Per-Click Advertising
The form of search engine marketing for generating potential leads and qualified customers is called Pay-Per-click. In this category, the user pay the advertiser for posting its ads. A fixed amount get charged for every single click on the ad. PPC is in the most efficient manner of generating leads that are directly associated with your business and proves to be profitable for the firm.
5. Affiliate Marketing
One of the easiest manners of generating profits is through affiliate marketing. By promoting other people’s websites and links through your site, ensures maximum revenues. Affiliate marketing enjoys a unique position in the digital market.
6. Email Marketing
Email Marketing serves as an active pillar when it comes to generating lead via the internet. It conveniently gathers many potential customers and provides a complete hassle-free, customizable services. The informative templates and newsletter provide readers with the piece of information they need along with highlighting the professionalism of the company.